Power Your Lunchbox aims to to help families set up a routine for nutritious lunches no matter where they are enjoying them this school year — at school or at home.
The program, now in its seventh year, has reworked its typical back-to-school messaging and content, developed new lunchbox inspiration and pulled together resources around distance learning and mental health to better serve families.
This year, the program’s health-conscious brand partners have committed to a donation of $14,000 to United Fresh Start Foundation to increase access to fresh produce for children and families. Since 2014, Power Your Lunchbox has raised more than $150,000 to benefit charities that support families.
“We recognize back to school will look differently for every family this year, but what doesn’t change is the importance of nutritious lunches and meals to keep students’ brains powered all day long,” Produce for Kids Vice President Trish James said. “We are excited to align with United Fresh Start Foundation to benefit the next generation of consumers, supporting their ability to access, select and consume healthy fresh fruits and vegetables every day.”
Seven health-conscious brands will join forces to help families start the year on a healthy foot, while making a difference. Brands supporting Power Your Lunchbox are:
- Bee Sweet Citrus
- Crispy Green
- Litehouse
- Nature Fresh Farms
- Pero Family Farms
- Shuman Farms’ RealSweet and
- Zespri Kiwifruit.
“Keeping immune systems in top shape, mental health and meal prep will be top of mind this school year as we all navigate different ways of learning,” Produce for Kids registered dietitian Sally Kuzemchak said. “Families are in need of a multi-purpose Power Your Lunchbox program this year and we are prepared to provide them with the resources they need to stay healthy and feel great.”
Poweryourlunchbox.com
Instagram will be a key platform for the program, focusing in on Produce for Kids’ audience of nearly 80,000 and the popular #PowerYourLunchbox hashtag, which saw more than 47 million impressions last year. Regular Facebook Live cooking demonstrations with Produce for Kids’ own Amanda Keefer and her daughters will be scheduled throughout August and September and average a reach of more than 10,000 viewers.
Produce for Kids also will host the annual #PowerYourLunchbox Twitter party at at 4 p.m. EDT on Aug. 20, encouraging questions and comments from families. The Twitter party will focus on everything back-to-school from fueling kids’ minds with healthy lunchbox ideas to organization ideas, distance learning and meal prep.
Power Your Lunchbox started in 2014 to help families during the back-to-school season. In 2016, the program was awarded a Marketing Excellence Award from Produce Business. Power Your Lunchbox was the first-place recipient of the Best International Initiative for Marketing Fresh Produce to Children in 2019 for the Power Your Lunchbox program at the London Produce Show and Conference.
The Link LonkAugust 04, 2020 at 07:32PM
https://southeastproduceweekly.com/2020/08/04/produce-brands-partner-with-united-fresh-to-power-your-lunchbox/
Produce Brands Partner With United Fresh To Power Your Lunchbox - Southeast Produce Weekly
https://news.google.com/search?q=fresh&hl=en-US&gl=US&ceid=US:en
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