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Friday, December 11, 2020

United Fresh's BrandStorm Marketing Conference Going Virtual - Southeast Produce Weekly

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United Fresh’s sixth annual BrandStorm event will take place March 9-11 online.

The marketing conference will gather produce marketers for strategic and tactical education, idea-sharing and innovative dialogue with peers and colleagues across the globe.

BrandStorm, a project of United Fresh’s Produce Marketing & Merchandising Council, has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of marketing strategies, tools and innovations.

“As marketing strategies and opportunities continue to change, BrandStorm education grows more critical for our industry,” said 4Earth Farms Vice President of Sales and Marketing Mark Munger, who serves as chairman of United Fresh’s Produce Marketing & Merchandising Council. “This year, as we transition our event into a virtual environment, I’m encouraged by the growing United Fresh community who will embrace the opportunity to login for this signature conference.”

The BrandStorm agenda will rely on marketing leaders around the globe and in our own backyards to guide attendees through new digital advertising strategies, as well as tactical marketing tools for amplifying brand messaging.

A key component of the event  — networking with other marketers — also will transition to the online environment where the community of attendees can grow relationships within the discipline and engage with their peers during both educational and social events.

“This event is an annual must-attend for all members of your marketing team, and this year is no exception,” said Renaissance Food Group Vice President of Business Development Kim St George, who serves as vice chairwoman of United Fresh’s Produce Marketing & Merchandising Council. “Hosted on the heels of a global pandemic, BrandStorm is a timely opportunity to re-focus on marketing strategy.”

United Fresh members can attend BrandStorm for $495, with discounts offered to marketing teams (from the same company) at the reduced rate of $395 each when you register three or more colleagues. Non-members can attend for $695. You can register here: www.unitedfresh.org.

For more information about BrandStorm education, registration or to sponsor at the event, contact United Fresh Vice President of Marketing and Communications Mary Coppola at 202-303-3425.

The Link Lonk


December 11, 2020 at 09:31AM
https://southeastproduceweekly.com/2020/12/10/united-freshs-brandstorm-marketing-conference-going-virtual/

United Fresh's BrandStorm Marketing Conference Going Virtual - Southeast Produce Weekly

https://news.google.com/search?q=fresh&hl=en-US&gl=US&ceid=US:en

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