Robinson Fresh starts its own produce brand for retail - Produce Blue Book

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Robinson Fresh BB #:100586 now offers its own produce brand for retail customers.

Michael Castagnetto, president of Robinson Fresh, said the plan had been in the works for a few years and predates the pandemic, but especially now, the Robinson Fresh brand will help retailers better manage their produce departments.

“We have a good message and focus and scale,” he said.

The company is packing a number of vegetables, including peppers, cucumbers and greens, and expects that retail customers will request more items in the brand.

Robinson Fresh plans to promote the brand to consumers through digital marketing, Castagnetto said, but “our primary method of telling consumers is through our customers.”

The company expands on the announcement in a press release.

EDEN PRAIRIE, Minn. (January 19, 2020) — Robinson Fresh, a division of global logistics company C.H. Robinson, is now offering fresh produce under its own name for the first time in the company’s 115-year history of being the leader in providing and transporting fresh produce.

Retailers can continue to offer the best produce on the market, which they have depended on Robinson Fresh to consistently provide since 1905, along with unparalleled global supply chain capabilities. Now, shoppers can also get to know the brand behind the produce they love and feel confident knowing they are getting the very best with the Robinson Fresh logo.

“We are excited to have shoppers associate our brand with the high-quality fresh produce we have provided for years,” said Michael Castagnetto, president of Robinson Fresh.

“We will continue to provide our retail and foodservice customers fresh produce, ideas and solutions to help their businesses both today and tomorrow, no matter what challenges they face. We are working to help consumers feed their families’ healthy lifestyles by offering the best in fresh for endless possibilities in creating nourishing meals.”

The company has provided fresh product across the world since 1905 and was the foundation behind the creation of C.H. Robinson.
Working with growers in 35 countries and serving 50 of the 75 largest North American food retailers as customers, the company has built a legacy as one of the largest produce providers in the world.

“As our retail customers know, we go beyond providing fresh produce for their stores and e-commerce platforms. We combine a fresh, high-quality product with consumer and category insights as well as a global suite of services and best-in class talent to support their company’s success. As we extend our brand from behind-the-scenes to the package, we continue our commitment to be the people our customers and consumers can rely on for the best produce on the market,” said Castagnetto.

This recent change includes an update to the company’s logo as well as new packaging for fruits and vegetables across the produce department that will now reflect the Robinson Fresh brand.

Consumers will start to see fresh produce items in the Robinson Fresh brand like mini peppers, jalapenos, kale and mixed greens in stores as early as this week. The company plans to roll out more products in the coming year and their current products can be found at retail and foodservice providers across the world. For more information, visit: www.robinsonfresh.com.

About Robinson Fresh
Robinson Fresh specializes in sourcing and transporting fresh produce for consumers around the world. As one of the largest produce providers in the world and a division of world’s largest logistics platform, C.H. Robinson, Robinson Fresh offers the highest quality products, services and solutions. Customers take advantage of year-round and global product supply, cold chain expertise, world-class account management and impactful category insights. This expertise fuels Robinson Fresh’s ability to create and execute innovative supply chain solutions for customers, from seed to shelf. For more information, visit www.robinsonfresh.com.

About C.H. Robinson
C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. With nearly $20 billion in freight under management and 18 million shipments annually, we are one of the world’s largest logistics platforms. Our global suite of services accelerates trade to seamlessly deliver the products and goods that drive the world’s economy. With the combination of our multi-modal transportation management system and expertise, we use our information advantage to deliver smarter solutions for our more than 119,000 customers and 78,000 contract carriers. Our technology is built by and for supply chain experts to bring faster, more meaningful improvements to our customers’ businesses. As a responsible global citizen, we are also proud to contribute millions of dollars to support causes that matter to our company, our Foundation and our employees. For more information, visit www.chrobinson.com (Nasdaq: CHRW).

Media Contact
Liz Erickson Monson
Senior Communications Manager
liz.ericksonmonson@chrobinson.com
+1.320.444.2733

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January 19, 2021 at 08:00PM
https://www.producebluebook.com/2021/01/19/robinson-fresh-starts-its-own-produce-brand-for-retail/

Robinson Fresh starts its own produce brand for retail - Produce Blue Book

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