United Fresh’s sixth annual BrandStorm event will take place online March 9-11.
The event will feature a panel of marketing icons and past United Fresh Produce Marketing & Merchandising Council Chairs Roger Pepperl, Cindy Jewell and Mark Munger for a fireside chat where they’ll share their perspectives on the past, present and future of fresh produce marketing.
“I count Roger and Cindy among my most respected industry friends and mentors,” said Munger, 4Earth Farms vice president of sales and marketing who serves as chairman of United Fresh’s Produce Marketing & Merchandising Council. “I’m looking forward to this intimate chat where they’ll share with the attendees their perspectives on innovative marketing strategies that have impacted our industry and shaped my own produce marketing career. It’s an honor and pleasure of mine to host this conversation.”
Roger Pepperl served as chairman of United Fresh’s Produce Marketing & Merchandising Council from 2013-15 while he was working as the director of marketing for Stemilt Growers LLC. Roger retired from the fresh produce industry in December after a 40-year career working on both sides of the produce aisle as a retailer and then as a produce marketer.
Cindy Jewell was Pepperl’s successor, serving as chairwoman of the Produce Marketing & Merchandising Council from 2015-17. Jewell chaired the United Fresh Board of Directors from 2018-19. After concluding her leadership roles on the United Fresh Board of Directors, Jewell founded SC Jewell Inc., a marketing consultancy.
Jewell’s successor is Munger. Beginning in 2017, he has served two consecutive terms as the chairman of the Produce Marketing & Merchandising Council, which he will relinquish this spring.
BrandStorm, a project of the Produce Marketing & Merchandising Council, has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of marketing strategies, tools and innovations.
“As the staff liaison to the Produce Marketing & Merchandising Council I’ve been fortunate to count Roger, Cindy and Mark as mentors and trusted advisors,” United Fresh Vice President of Marketing and Communications Mary Coppola said. “They each bring unique perspectives and career experiences to the industry which I’m excited to share with you — our produce marketing peers — during this year’s virtual BrandStorm conference.”
United Fresh members can attend BrandStorm for $495, with discounts offered to marketing teams (from the same company) at the reduced rate of $395 each when you register three or more colleagues. Non-members can attend for $695. Register here.
For more information about BrandStorm education, registration or to sponsor at the event, contact United Fresh Vice President, Marketing & Communications Mary Coppola at 202-303-3425.
The Link LonkFebruary 05, 2021 at 10:30AM
https://southeastproduceweekly.com/2021/02/04/united-freshs-brandstorm-to-host-marketing-icons-for-fireside-chat/
United Fresh's BrandStorm To Host Marketing Icons For Fireside Chat - Southeast Produce Weekly
https://news.google.com/search?q=fresh&hl=en-US&gl=US&ceid=US:en
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